What if your cellphone provider only let you call people who had that same service? And if you changed providers to be able to call more of your friends, you lost the phone numbers you already had, and needed to start from scratch?

Fortunately that's not the reality of the world we live in. You choose the cellphone company that's right for you and call who ever you want, where ever you want.

Unfortunately, the same can't be said for the way we use social networks. More often than not we choose our networks based on where our friends are, not which one best suits us. Why? If our friends aren't there, they can't be part of our social experience. And if you decide to change social networks, guess what? You lose it all and need to start from scratch.

It's time for a change.

Cliqset is a social development platform designed to enable an open mesh of innovation and creativity across the social web. Acting as the system of record for your social identity, Cliqset empowers developers to build socially aware applications that create, share and define your social data on behalf of you, enabling a social experience unlike anything that exists today. With Cliqset, you and your friends can feel free to move around the web, using the services you choose without losing who you are and who you know.